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3 tips to make your business more profitable in the slow season: 3 things to do in the off-season

Hey photographers! It’s that time of year when things start slowing down. Here are three things you can do to make your off-season profitable this year!

  1. Redo your website. Elevating your website and updating it with recent work is HUGE. You might not think so, but your website sells you on your clients. Make sure your favorite work is being represented there!
  2. Offer mentor sessions or invest in education yourself. If you’re still working on building your business from the ground up, use this time to invest in education. The more you learn now, the better you’ll be for next season. Whether that’s investing in editing courses, a mentorship or a posing course, brush up on your skills. If you’re confident in your business skills, offer to mentor those who aren’t! This is a great way to bring in an extra cash flow, and a good way to fill your time pouring into others.
  3. Photograph for yourself. This is honestly the best way to avoid burnout. Wake up each day and decide to photograph something different. Try photographing landscapes if you photograph people all the time. Chase light. Photograph shadows. Try something new like using fractals or prisms. This is your time to get creative so that your clients next year can really benefit from your skills and talents!

Hopefully this gave you a good idea of a few things to try this year in your off-season, or gave you some new ideas of your own.

You’re killing it! Keep up the amazing work!

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